Tuesday, November 4, 2008

Lock and Load

It's amazing what fun you can find online.

Today I found this great piece on the poor an abused shopping trolley written in January by Louise Evans of The Australian:


THEY are unloved, abused, beaten and abandoned, yet we can't live without them.

They are the 21st-century equivalent of a donkey but even a beast of burden gets better treatment than the shopping trolley.
A television advertisement for NRMA Insurance was banned by the Advertising Standards Bureau because it showed boneheaded boys having shopping trolley races on a rooftop carpark and smashing their four-wheeled fun machine into a brick wall. Viewers complained the ad breached safety standards by showing "morons how to damage vehicles in car parks".

What about the damage to the shopping trolley? Just collateral.

A young mum with two nappy-wrapped screamers strapped in the back seat jumped out of her monster four-wheel-drive in fright after hearing a bang as she backed out of a small-car spot in a shopping centre car park. "Thank God it was only a trolley," she sighed as she pushed the offending tangle of metal in the direction of the escalator.

It's no wonder they all have wonky wheels, missing backs and mangled sides. The shopping trolley ranks lower on the food delivery chain than its equally abused and abandoned cousin the milk crate. At least you can sit on a milk crate.

Like all good piece of writing, there's some strong facts and figures to emerge:

  • Woolworths says it loses 150,000 shopping trolleys a year to theft and damage
  • It costs supermarkets $50,000,000 a year to keep shopping trolleys in adequate number in good repair


Wouldn't it be easier for shopping centre management and supermarkets to insists all trolleys have token operated locks?

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